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The trick is to determine what uniquely identifies your best customers. Fortunately Cheap Austin Rivers Jersey , deriving this information is not difficult, and in many cases can be obtained from innocuous questions. Consider a manufacturer of baby goods and the fact that families with new babies often purchase multi-passenger vehicles. This manufacturer could build an effective mailing list by surveying recent car purchasers and noting which respondents had traded in sports cars for SUVs. Your information gathering technique of course will vary, but the identifying information always comprises the same three pieces -- demographic information, geographic location, and purchasing history. Demographic Information


Consumer behavior varies with age, sex Cheap Louis Williams Jersey , education, income, occupation, marital status, and family size. These demographic parameters are typically used to describe consumers, but they're not an exhaustive list. Perhaps the current brand of car or credit limit would more accurately determine your customer base Cheap Patrick Beverley Jersey , which reveals the dark side of demographics -- choosing which demographics to discard may be occasionally difficult. You may find yourself fighting the urge to know every minute detail about your customers. Bear in mind that too much information can be just as paralyzing as too little, and remember to choose wisely, because demographic information is the foundation of your customer analysis. Geographic Location


Trends in apartment renting and home ownership have proven the old adage ?birds of a feather flock together,? amazingly correct. Geographic location analysis paired with demographics reveals clusters of people with similar characteristics living near one another. This type of analysis creates maps where your customers live, which can yield additional clues on where to look for new customers. It's also worth noting that purchasing behavior is remarkably consistent within specific geographic areas, reflecting shared lifestyle traits. Market segmentation studies can build upon geographic analysis to produce studies of various customer types as well. Purchasing History


When did your customers last make a purchase? How often do they buy? How much do they typically spend? You can use these questions to assign a value category to your customers. If you're a consumer goods and services provider Cheap Glen Davis Jersey , you have all the purchase information you need right in your sales records. If that's not enough, or if you run a different type of business, you can find generalized purchasing history in census data.


Using what you know about current customers to identify likely new customers increases your chances significantly of finding new best customers. That in turn generates sound data to guide your product offerings, promotional programs, and overall marketing strategy.

Being a writer, when I was asked to do some research into what makes a good website Cheap Paul Pierce Jersey , of course I straightaway went to check out all of my favorite authors. After sifting through a few standard sites I remembered to look at one of my all time respected writers-Paulo Coelho. Judging by how many books he has sold he is obviously a lot of people's favorite, and his website is exactly what you'd want to keep the fans happy.

If any of you are familiar with Coelho's work you will know how prolific he has become all over the world. People love the simplicity of his stories about the spiritual quests of all people and the idea that the magical happens in everybody's lives, even the so-called 'ordinary, normal' person. He to me comes across as a perfect example of the power of human connection, his books having affected millions across all national boundaries. As an Internet writer, to me he symbolizes the possibilities lying in the future of the Web. Like a good book Cheap Brandon Bass Jersey , the Internet too can cross all imagined ideas of separation bringing people from all walks of life together in the context of positive thought and action.

Coelho's website's homepage starts off with a simple black screen, and a large photo of the man smiling-a very humanistic approach to this new medium. It then has many different sections as well as links to relevant sites, even his own web log (on-line journal) entitled, " Warrior of the Light Online". I think I could spend innumerable hours reading over his personal thoughts and pieces of information he has integrated from elsewhere. Having this added website of an on-line diary gives the site even more humanistic qualities, as any person can truly connect with Coelho's innermost feelings and thoughts.

The sections on the main site are separated into categories like: Biography, Paulo Coelho Institute Cheap Luc Mbah a Moute Jersey , Photo Gallery, Road to Santiago, Agenda, Books, Editions, Free downloads Cheap Jamal Crawford Jersey , Meditation, TV on-line (videos), Warrior of Light, To journalists, FAQ, Message for the author Cheap Marreese Speights Jersey , and Recommend this site. We are talking about a very extensive and well thought out site. Any type of individual or business, especially writers, could learn a lot from this example.

Just to touch on a few aspects of the site's categories I'll focus on the one's I had a good look at. The biography was excellent, an extremely in-depth look at Coelho's life from childhood until present day. No holes barred, he's not ashamed to tell of all his low points as well as the usual list of one's achievements. It is very honest, he tells of how his parents institutionalized him several times thinking he was crazy Cheap JJ Redick Jersey , as well as stories of being tortured as a political prisoner and of his 'dark' experiences with drugs and black magic. This humanistic perspective gives the site a much more personal feel as well as eliciting reactions in readers, much more powerful than a bland website that solely focuses on a writer's books and how to purchase them.

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