ct attention and improve sales.

Stand-up pouches are catching on. And how! Top brands like Kraft Heinz Connor McDavid Youth Jersey , McCormick, and Mars are ditching traditional cartons, cans, bottles, bags and boxes, and switching to flexible stand-up pouches for their product packaging needs. But before we analyze why stand-up pouches are getting so popular, let鈥檚 take a little time to understand what stand-up pouches are.

Stand-up pouches are a form of flexible packaging that evolved from regular pouches. They are lightweight Leon Draisaitl Youth Jersey , portable and unbreakable. They are made of durable, puncture-resistant layers of plastic, aluminium & other film with a gusset at the bottom to give them a base that opens up the pouch and helps it stand on the shelf.


Stand-up pouches include features that make them easy to seal, open and re-close. Easy-open tear notches, heavy-duty zip lock closure, spouts for easy pouring of liquids鈥娾€斺€奱ll these make stand-up pouches the preferred choice for producers of solid, granular and viscous food products Ryan Nugent-Hopkins Womens Jersey , beverages, personal care products, pet food, detergents, vitamins and more.


Some reasons to love stand-up pouches


Protection first and foremost


Stand-up pouches fulfill the first, most important need of any packaging: protection. The innovative, multi-layer structure of stand-up pouches provides unmatched barriers against outside moisture Oscar Klefbom Womens Jersey , oxygen, odor, UV light, and bacteria鈥娾€斺€妑ight from the warehouse all the way to retail stores and finally to customers鈥?homes. It also provides durability and a longer shelf life鈥娾€斺€奲oth in retail stores and at home, after opening.


What鈥檚 more, stand-up pouches are 100% secure, being leak-proof Kailer Yamamoto Womens Jersey , break-proof and puncture-proof.


Stand-up pouches are customizable


You spend time and effort perfecting the recipe and composition of your products. You need to package it well, not just to protect the contents but to stand out on the retail shelf and deliver convenience to your consumer.


This format of packaging can be tailored to complement your creativity and fit your needs. From the size, shape, materials to innovative openings and seals, you can get the packaging to suit your product, brand, and other business needs.


Stand-up pouches also allow you to 鈥渢weak鈥?individual barrier levels through inclusion or exclusion of specific materials鈥娾€斺€奷riving down material usage and thereby Alex Chiasson Womens Jersey , material cost.


You get a choice of seals


Stand-up pouches are heat sealable so you can create tamper-evident seals. You can also go for tear notches which the consumer can simply tear off to open. Or you could opt for reusable zippers and spouts which will help consumers to re-seal and store the pack after using part of the contents. That way, consumers won鈥檛 be forced to finish all the chocolates, nuts or namkeen at one go; and the uneaten product can be stored for later without compromising on freshness. This feature adds to the versatility of stand-up pouches, and the convenience they deliver to the consumer.


The upright advantage


For both consumer and retailer, the ability to stand upright has its advantages. For manufacturers, stand-up pouches offer better shelf utilization as they occupy less space on the retail shelf and can stand without secondary packaging or retail props. For end-consumers, the stand-up pouch allows for no spills as well as less waste because Cam Talbot Womens Jersey , unlike a bottle, the pouch can be emptied completely.


You save, save, save


The materials used for stand-up pouches cost less than that for traditional packaging such as jars and cans. Stand-up pouches also help you save on shippingtransportation costs and optimize warehouse space. Being so much lighter and less bulky than bottles, jars and cans, stand-up pouches take up little room when stacked. They occupy less space in warehouses and on trucks, and can reduce your company鈥檚 carbon footprint during transportation.


Less material is used for making stand-up pouches so manufacturers save on that too. In a comparative case study for raisin packaging Kyle Brodziak Womens Jersey , the Flexible Packaging Association found that a flexible pouch utilized at least 70% less packaging material relative to the contents than either of the two rigid alternatives: the Round Paperboard Cannister with Plastic Lid and the Folding Carton with Inner Poly Bag.


Better for branding


With so many products competing for the consumer鈥檚 attention, manufacturers need packaging that stands out鈥娾€斺€奱nd says a lot. Stand-up pouches have a flat front, so it is ideal for creative branding and eye-catching, high-quality custom design to increase product visibility in a retail setting.


In the retail store, stand-up pouches offer greater possibilities for creative merchandising and display. They can be hung on pegs to create eye-catching promotional stands to attract attention and improve sales.


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