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A comprehensive internet marketing effort will increase your site’s visibility and drive sales. While most people understand the importance of a quality website Wojciech Szczesny Jersey , many are unsure how to improve their site to increase company sales. Here are 5 easy ways to optimize your website to increase customer engagement and maximize your income:

Invest in a professional web design company knowledgeable in internet marketing and web development. It’s time to stop using generic templates to design your site. A professional web designer will put you light years ahead of your competition by increasing site usability, trust and customer engagement. Start a customer e-mail list. You absolutely must begin an email list that your customers can join. Capture leads online and offline by offering special deals that are exclusive to the members of your email list. Keep in touch with your email membership by updating them with news and specials. You will be rewarded many times over by staying close to your customers with regular emails. This is a cornerstone of solid internet marketing. Invest in “search engine optimization.” Having a good-looking site with no visitors is like having a billboard in the middle of the desert. A comprehensive search engine optimization internet marketing program draws people in from Google and other search engines. Customers are not only looking online when they are ready to buy your products--they continually use the web in all of their preliminary research. Search engine optimization increases your website visibility with search engines. This keeps your website in front of people searching for your products or services. Make it easy for people to navigate your site. Your site must make it easy for web visitors to find what they are looking for. A professional web designer with internet marketing skills can improve your site usability so that you do not lose customers frustrated by broken links and cumbersome navigation. Promote your site in all off-line communication. Your internet marketing is part of a 360° marketing effort involving all of your online and off-line media. Publicize your website address in all of your signage, emails Tomas Rincon Jersey , menus, as well as newspaper, radio Stephan Lichtsteiner Jersey , and television spots.

Studies show that 50% of businesses do not have a website at all. And many websites are difficult to navigate and do not offer the web visitor any value. When developing your internet marketing campaigns, it is important to think in terms of your prospects and what they need. You can and should list features of your company, products and services. But you must tie all of these facts to benefits for your customers and web visitors.


For example Stefano Sturaro Jersey , let’s say you have a men’s clothing store and are working on your internet marketing and web development. On your “About Us” page you have a feature statement that says “We sell high quality men’s suits that feature our patented super-twist thread construction.”


Most customers have no idea what super twist thread construction is and why they should care. You would be better off to add a benefit to the end such as “We sell high quality men’s suits that feature our patented super-twist thread construction. That means that your suit will last three times longer than any suit you’ve ever owned.”By employing a professional web design company to help you construct a top-notch website, communicating with your customers with an e-mail list, maximizing your SEO Sami Khedira Jersey , improving your on-site navigation, and promoting your website in all of your off-line communications your internet marketing will be leagues ahead of your competition. Your company’s profile will improve and sales will skyrocket. How’s that for a benefit statement?


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